Paul Chesser, NLPC-In 2009 Google announced a project in which it would pursue a so-far elusive goal – to produce “Renewable Energy Cheaper Than Coal” (“RE<C” was Google’s acronym). Why the Internet search giant thought it could succeed where other more experienced and knowledgeable companies (like electric utilities and alternative energy businesses) have failed for many decades shows the level of arrogance reached at the upper management levels. Either that or it illustrated how much Google’s leaders sought to ingratiate themselves with the Obama administration by following its “Green jobs” agenda.

But last week the company announced it will end RE<C, as part of an effort under CEO Larry Page to eliminate a number of non-core projects, which it called “spring cleaning, out of season.”

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